By Jeffrey T. Mason

Everyone is an air guitar expert. You probably play along with the music on K-Hits at work. So do we! (Thank God this is radio and you can’t see us.)

Let me ask, where do you buy your air guitar strings? For some reason, I get the strangest looks when I ask for them at Guitar Center.

Problem solved, thanks to KISS!

Gene Simmons has always been a marketing genius, but this takes things to a whole new level. $3.99 for a bag of…nothing!

Here’s the description, straight from the package:

“These strings are precision manufactured to the highest standards and most exacting specifications to ensure consistency, optimum performance, and long life. KISS Air Guitar Strings are made from nothing wrapped around more nothing, with specially tempered nothing-plated high carbon nothing, producing a well balanced tone for your air guitar… And best of all, they’re only four bucks for a pack of none! WHAT AN AMAZING VALUE!!! That’s a great use of four dollars and is definitely not just throwing your money away.”

You should know these are only available at The Rio in Las Vegas. I even checked their website. No dice.

Actually, they DO have a dice t-shirt. I should have said “no strings.”


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