Event Planners Still Pivoting During Pandemic

(WBBM NEWSRADIO) -- Event planners have had to re-think their business, now that social distancing has eclipsed socializing.

Case in point: One organization’s annual gala is coming up at the end of the month.

There would have been a welcoming cocktail party, followed by dinner and then a program with a stage show.

Anthony Navarro, founder of Liven It Up Events, says the evening will now be different.

“Obviously some of those in-person events things we’re not able to do,” Navarro said Friday. “So, what we’re doing is, we’re taking the stage show — the actual program for the event — and we’re converting that into what I guess the easiest way to explain it would be sort of like a televised version of what that would look like.”

Navarro says other options include have a swag bag and food delivered to people’s homes.

“This is all brand new territory,” he says. “We’re sort of on the front lines of this, working with our clients and figure out what works and doesn’t work. And that’s what keeps it interesting for us.”

The Zoom cocktail party is not a slam dunk.

“It does sort of get complicated to have a conversation,” he says.

“We’ve pitched (Zoom) to a few of our clients, and they would just rather wait or postpone the events than to try and create a full virtual event.

“I think people are still hoping we’re going to be able to be together again in a room.”